“VÈO VÈOOOOO” BUS ADS

Finding a home? In a flash (Nhanh cái vèooo)

Buses’ speed? In a flash (Nhanh cái vèooo)

Leveraging the evocative 'vèooo' to forge a strong word-image association and instantly grab the attention of audiences.

Step foot onto the streets of Vietnam and you will see a million things coming at you from a million directions. Bikes, vendors, cars, horn sounds, calls, street food smells,…
In a place full of things moving quickly anywhere, how do we make batdongsan.com.vn's message of “find home quickly anywhere” stand out?
The medium is the message - we put our message on the most visible thing moving on every road around the city: THE BUS
“LIKE A SWOOSH” BUS ADS - Catch attention of bystanders on the street by adding giant playful texts of “swooshhhhh” on the buses. But when they read into it, the message is not about the bus, but about batdongsan.com.vn
During the production process, the client requested a series of 6 Key Visuals, divided into 3 groups: Home Seekers, Landlords, and Real Estate Agents.
The characters, images of the houses, and the stories featured in the KVs had to be real people, real homes, and real stories.
We even took it a step further and target specific buses to specific audiences
Bus routes passing universities: Finding home like a swoosh
Bus routes passing real estate offices: Closing deals like a swoosh
Bus routes passing rental hubs: Renting out like a swoosh