a beautiful mess

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ly sei

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a beautiful mess ✦ ly sei ✦

A black and white photo of a woman with short hair, surrounded by colorful, abstract doodles and swirls, with added digital effects giving her a dreamy, artistic appearance.

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My identity is a book I'm always writing.
My persona is a role I'm daringly crafting.
.
I can be quiet when I need to listen.
I can be loud when my ideas start to glisten.
A star one day, a lost cloud another.
I am a different me, each day I discover.
My contradictions are not mistakes.
They are my journey, for goodness sakes.
.
By understanding my own tale, I'm ready to hear yours.
And together, we'll open up new doors.
.
I am Lysei - a beautiful mess.
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My Creative Journey

  • A group of nine women and one man standing in front of a backdrop with floral and circular decorations. The women are dressed in white, cream, or pastel-colored dresses with floral accessories, and one woman is holding a pink sign that reads 'Best Dressed.' The man is wearing a cream-colored sweater. The backdrop includes red, pink, and gold decorations and text that reads 'T&A Ogilvy The Playground of Blossom 2025 Year-End Party.' The women are smiling and waving at the camera.

    T&A Ogilvy

    ASSOCIATE CREATIVE DIRECTOR
    2025 - NOW

  • A group of thirteen people posing for a photo at a colorful event called 'The Unbreakable Bond,' with vibrant costumes and accessories, standing in front of a large black backdrop with neon accents and event branding.

    TBWA\ Group Vietnam

    VISUAL EXPERIENCE DIRECTOR
    2022 - 2025

  • Woman sitting cross-legged with eyes closed, in meditation position, flanked by two cats, one lying on the floor and the other sitting in a pet bed, on a green floor against a beige wall, with an illustration and Vietnamese text above.

    Hít Vào Thở Ra Studio

    FOUNDER & CURATOR
    2021 - 2022

  • Group of six young people posing with a large sculpture of a human face in an indoor setting.

    Ogilvy T&A

    SENIOR ART DIRECTOR
    2019 - 2020

  • Dinosaur Vietnam

    Dinosaur Vietnam

    ART DIRECTOR
    2018 - 2019

  • Group of smiling women and men posing together indoors, some sitting and some standing, in a casual setting with a brick wall and ceiling tiles visible.

    TBWA\Group Vietnam

    SENIOR DESIGNER
    2016 - 2017

  • A woman with shoulder-length hair smiling at the camera, sitting inside a room with two men, one on either side, who are turned away from the camera.

    Worked In Hanoi

    GRAPHIC DESIGNER
    2009 - 2016

 

Resume

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Resume ✦

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