/ personal project /

Hít Vào Thở Ra Studio

This is a personal project I created between 2021 and 2022, during the height of the pandemic. By weaving together three of my passions - Yoga, Mindfulness, and Psychology - I developed practices to support the mental well-being of young people.

After a year, I realized my true focus: young creatives working in advertising agencies, just like me. To speak with genuine depth and honesty, I knew I had to step back into the agency world myself, to live within it and breathe those theories into life before sharing them again.

Currently, I am learning a profound lesson: "Practice is a thousand times harder than theory."

I still dedicate time to a Vipassana meditation retreat every year.

Will I restart this project? Certainly - but only when I feel I am truly walking the talk.

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Gold in Digital - Vietnam Young Lions 2018

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