Be Their Bodhisattva

In celebration of the Lunar New Year 2019, WildAid, CHANGE and Dinosaur Agency along with several prominent Buddhist temples are urging Vietnamese citizens to make an auspicious start by protecting rhinos, pangolins, and elephants in a new campaign called, “Be Their Bodhisattva,” or, be their savior.

Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumors. Such practices have been sanctioned by these invaluable species to the brink of extinction.

Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same.